Like any pop stars, Sam 7 likes to keep a low profile when out in public. On one occasion his cover was blown and he had to wear a disguise in order to get to his hotel room. He's quite forgiving of others' mistakes and is good friends with the Underground Entertainer.
He wears a bright yellow suit with pink cuffs and lapels over a t-shirt with his logo on it. He sometimes wears a cap in the same colour scheme. His shoes are grey and white.